2015
Game
New Service Initiative
Mobile
Game Launcher & Game Tools
Discover how I built the first game utility for Samsung Galaxy devices — shaping a new standard for mobile gaming experiences.
TL;DR
TL;DR
Spearheaded the concept and design of Samsung's first mobile gaming utility, delivering a global solution that continues to enhance the gaming experience for millions of Galaxy users.
Responsible for
Led early-stage ideation and concept development based on user research and field studies
Created user journeys, prototypes, and workflows; conducted usability testing in China and Korea
Contributed to the official launch with the Galaxy S7; service remains active globally
Tools used
Microsoft PowerPoint
Adobe Photoshop
Adobe Illustrator
Relevant links
Problem
Problem
Addressing mobile gamers' pain points - key findings uncovered through user research
From surveys and interviews with mobile gamers, clear frustrations surfaced: difficulty locating game icons, constant interruptions, short battery life, and the absence of a dedicated, optimized gaming environment. Gamers also expressed a desire for a centralized space where all game-related tools and settings could live.
Despite the rapid growth of mobile gaming, no system-level solution existed to meet these expectations — creating an opportunity for Samsung to pioneer a new in-device gaming utility.
Design Process
Design Process
A user-centered process shaped the foundation of Samsung's first mobile gaming utility —f rom journey mapping to cross-market validation.
Starting with user journey mapping, I created core user journeys (CUJs) to define key flows and priorities. I then designed low-fidelity prototypes and workflow diagrams to explore structure and interaction. After refining the direction, my team built high-fidelity prototypes with detailed visuals and motion.
To validate the concept, I conducted usability testing with 80 mobile gamers — 40 in China and 40 in Korea — gathering insights on usability and feature prioritization. Based on user feedback, I iterated the design, replacing and reorganizing features to better match user expectations and gaming behavior.
Final Design
Final Design
Redefining the mobile gaming experience — making it easier to access, discover, and optimize games on phones and tablets.
Game Launcher provided a centralized hub where users could quickly access installed games and discover relevant new ones. Game Tools introduced a floating button with in-game controls for performance tuning, Do Not Disturb mode, gaming screen recording with the gamer's POV video, and quick settings — giving users full control without interrupting gameplay.
Designed for minimal distraction and maximum convenience, the experience launched with the Galaxy S7 and continues to support millions of users, setting a new standard for mobile gaming UX.
Impact
Impact
Launched globally with the Galaxy S7 and continues to serve millions of users across Samsung Galaxy devices.
Recognized by major tech media as a game-changing mobile UX innovation for gamers.
Lesson learned
Lesson learned
From zero to launch, this project sharpened my skills in user-driven concept development, iterative design, and large-scale UX delivery.
Designing from Concept to Scalable Product
As a foundational member of the project, I helped shape the gaming experience from scratch—translating research insights into a intuitive product that shipped globally. This experience taught me how to guide ideas from early vision to launch-ready design with technical feasibility in mind.
Turning User Data into Prioritized UX Decisions
Through surveys, interviews, and usability tests, I learned how to identify the most critical gamer pain points and prioritize features accordingly. This data-driven process ensured we delivered tools that were not only innovative but directly aligned with real user needs.
Interested in the full story?
I'd love to share more behind-the-scenes insights - feel free to reach out for a deeper dive.
More Works
(NY® — 02)
©2024
More Works
(NY® — 02)
©2024
2015
Game
New Service Initiative
Mobile
Game Launcher & Game Tools
Discover how I built the first game utility for Samsung Galaxy devices — shaping a new standard for mobile gaming experiences.
TL;DR
Spearheaded the concept and design of Samsung's first mobile gaming utility, delivering a global solution that continues to enhance the gaming experience for millions of Galaxy users.
Responsible for
Led early-stage ideation and concept development based on user research and field studies
Created user journeys, prototypes, and workflows; conducted usability testing in China and Korea
Contributed to the official launch with the Galaxy S7; service remains active globally
Tools used
Microsoft PowerPoint
Adobe Photoshop
Adobe Illustrator
Relevant links
Problem
Addressing mobile gamers' pain points - key findings uncovered through user research
From surveys and interviews with mobile gamers, clear frustrations surfaced: difficulty locating game icons, constant interruptions, short battery life, and the absence of a dedicated, optimized gaming environment. Gamers also expressed a desire for a centralized space where all game-related tools and settings could live.
Despite the rapid growth of mobile gaming, no system-level solution existed to meet these expectations — creating an opportunity for Samsung to pioneer a new in-device gaming utility.
Design Process
A user-centered process shaped the foundation of Samsung's first mobile gaming utility —f rom journey mapping to cross-market validation.
Starting with user journey mapping, I created core user journeys (CUJs) to define key flows and priorities. I then designed low-fidelity prototypes and workflow diagrams to explore structure and interaction. After refining the direction, my team built high-fidelity prototypes with detailed visuals and motion.
To validate the concept, I conducted usability testing with 80 mobile gamers — 40 in China and 40 in Korea — gathering insights on usability and feature prioritization. Based on user feedback, I iterated the design, replacing and reorganizing features to better match user expectations and gaming behavior.
Final Design
Redefining the mobile gaming experience — making it easier to access, discover, and optimize games on phones and tablets.
Game Launcher provided a centralized hub where users could quickly access installed games and discover relevant new ones. Game Tools introduced a floating button with in-game controls for performance tuning, Do Not Disturb mode, gaming screen recording with the gamer's POV video, and quick settings — giving users full control without interrupting gameplay.
Designed for minimal distraction and maximum convenience, the experience launched with the Galaxy S7 and continues to support millions of users, setting a new standard for mobile gaming UX.
Impact
Launched globally with the Galaxy S7 and continues to serve millions of users across Samsung Galaxy devices.
Recognized by major tech media as a game-changing mobile UX innovation for gamers.
Lesson learned
From zero to launch, this project sharpened my skills in user-driven concept development, iterative design, and large-scale UX delivery.
Designing from Concept to Scalable Product
As a foundational member of the project, I helped shape the gaming experience from scratch—translating research insights into a intuitive product that shipped globally. This experience taught me how to guide ideas from early vision to launch-ready design with technical feasibility in mind.
Turning User Data into Prioritized UX Decisions
Through surveys, interviews, and usability tests, I learned how to identify the most critical gamer pain points and prioritize features accordingly. This data-driven process ensured we delivered tools that were not only innovative but directly aligned with real user needs.
Interested in the full story?
I'd love to share more behind-the-scenes insights - feel free to reach out for a deeper dive.
More Works
(NY® — 02)
©2024
2015
Game
New Service Initiative
Mobile
Game Launcher & Game Tools
Discover how I built the first game utility for Samsung Galaxy devices — shaping a new standard for mobile gaming experiences.
TL;DR
Spearheaded the concept and design of Samsung's first mobile gaming utility, delivering a global solution that continues to enhance the gaming experience for millions of Galaxy users.
Responsible for
Led early-stage ideation and concept development based on user research and field studies
Created user journeys, prototypes, and workflows; conducted usability testing in China and Korea
Contributed to the official launch with the Galaxy S7; service remains active globally
Tools used
Microsoft PowerPoint
Adobe Photoshop
Adobe Illustrator
Relevant links
Problem
Addressing mobile gamers' pain points - key findings uncovered through user research
From surveys and interviews with mobile gamers, clear frustrations surfaced: difficulty locating game icons, constant interruptions, short battery life, and the absence of a dedicated, optimized gaming environment. Gamers also expressed a desire for a centralized space where all game-related tools and settings could live.
Despite the rapid growth of mobile gaming, no system-level solution existed to meet these expectations — creating an opportunity for Samsung to pioneer a new in-device gaming utility.
Design Process
A user-centered process shaped the foundation of Samsung's first mobile gaming utility —f rom journey mapping to cross-market validation.
Starting with user journey mapping, I created core user journeys (CUJs) to define key flows and priorities. I then designed low-fidelity prototypes and workflow diagrams to explore structure and interaction. After refining the direction, my team built high-fidelity prototypes with detailed visuals and motion.
To validate the concept, I conducted usability testing with 80 mobile gamers — 40 in China and 40 in Korea — gathering insights on usability and feature prioritization. Based on user feedback, I iterated the design, replacing and reorganizing features to better match user expectations and gaming behavior.
Final Design
Redefining the mobile gaming experience — making it easier to access, discover, and optimize games on phones and tablets.
Game Launcher provided a centralized hub where users could quickly access installed games and discover relevant new ones. Game Tools introduced a floating button with in-game controls for performance tuning, Do Not Disturb mode, gaming screen recording with the gamer's POV video, and quick settings — giving users full control without interrupting gameplay.
Designed for minimal distraction and maximum convenience, the experience launched with the Galaxy S7 and continues to support millions of users, setting a new standard for mobile gaming UX.
Impact
Launched globally with the Galaxy S7 and continues to serve millions of users across Samsung Galaxy devices.
Recognized by major tech media as a game-changing mobile UX innovation for gamers.
Lesson learned
From zero to launch, this project sharpened my skills in user-driven concept development, iterative design, and large-scale UX delivery.
Designing from Concept to Scalable Product
As a foundational member of the project, I helped shape the gaming experience from scratch—translating research insights into a intuitive product that shipped globally. This experience taught me how to guide ideas from early vision to launch-ready design with technical feasibility in mind.
Turning User Data into Prioritized UX Decisions
Through surveys, interviews, and usability tests, I learned how to identify the most critical gamer pain points and prioritize features accordingly. This data-driven process ensured we delivered tools that were not only innovative but directly aligned with real user needs.
Interested in the full story?
I'd love to share more behind-the-scenes insights - feel free to reach out for a deeper dive.
More Works
©2024